Marketing
With a focus on promoting products to market, our marketing service began with print catalogues and has evolved to encompass a range of media activities and more recently, the launch of National Product Review. Our Marketing team is focused on a data driven omni-channel strategy, providing a platform that integrates all partners, retailers and brands to communicate their brand and product messages to consumers. We strive for cost-effective and innovative solutions through both traditional and new channels, ensuring we always keep up with the ever-changing market.
Our current program offers a full suite of marketing services, efficient campaign creation using latest trends and technology and delivering shared learning that provides the opportunity to maximise return on investment. All this is done with a consistent in-market message through one touch point – NARTA.
Campaign focused
Leverage efficiencies, cost saving
Economies of scale leads to improved leverage & better pricing
Key benefit of shared learnings which aid future ROI
A comprehensive, complimentary and integrated marketing service to all Members and Suppliers
Full suite of Above-The-Line and Below-The-Line marketing services
In house media agency
Suppliers benefit through consolidation and presenting a consistent in market message
Integration of Catalogue program with TV and the management of a comprehensive digital platform
Comprehensive marketing service to Narta Members and Suppliers
CONTENT MANAGEMENT
Continuing to expand NARTA marketing services and create additional efficiencies, our NARTA NEXUS content management system is designed as the central source for all marketing activity.
NARTA NEXUS Data Management
Established as a single connection between suppliers and retailers, NARTA NEXUS presents comprehensive, reliable, and organized content in a simple, user-friendly interface to drive speed to market and consistency across the NARTA group. While data management is the sole purpose, NARTA NEXUS is also the first point of call where advertising material such as catalogues are created before going into production with our in-house studio. Promotional offers, both NARTA-exclusive and retailer or supplier driven are stored and shared in NARTA NEXUS. More recently, NARTA NEXUS has become the platform to store significant information such as the Modern Slavery Policy of many suppliers, to ensure that the goals within the NARTA Sustainable Sourcing Program are met.
In-House Studio
By use of our in-house studio, strategies set up by our marketing team can quickly go to market efficiently, whether that is by amplification of activities, promotional programs online and in store, or leveraging the significant market share that is experienced on National Product Review. Access to market-ready content on NARTA NEXUS provides NARTA members the advantage of increased speed to market that is both time and cost efficient.
Our Programs
In this digital age, catalogues still play a role in the purchasing journey by igniting need recognition, creating inspiration and providing information. It’s no surprise that 80% of consumers use digital platforms to gather information, with up to 79% of consumers viewing catalogues to make purchasing decisions. Given the shift in consumer habits, catalogue production is managed on NARTA NEXUS in conjunction with our in-house studio to increase speed to market for both print and online.
Digitalisation
Our program has expanded over recent years from print catalogues, to encompassing digital touchpoints on retailer websites and catalogue sites. This increases brand and retailer reach, with over 43 million digital impressions in the past year. A digital site provides retailers with a platform where consumers can search and buy, while looking for additional information such as product information, prices, store location and hours and ‘Buy Now’ links to e-commerce stores.
National Product Review is designed to support consumers with their pre-purchase decision making when in the market for a new appliance. It houses a range of comprehensive content including product feature videos, how-to articles, customer reviews and buying guides. National Product Review acts as an additional path to purchase, helping consumers locate where products can be purchased at NARTA retailers.
National Product Review highlights product features & benefits to help communicate to consumers how the products can enhance their life. Content is designed to tap into the emotions around purchasing, making it a more exciting and effortless experience for the consumer.
National Product Review is a game changing strategy that has provided NARTA with a cost-effective opportunity to gain significant market share, assisting a broad demographic with the path to purchase at NARTA retailers. It has provided an exciting opportunity for NARTA and since launch has significantly grown and has given both consumers, retailers and brands additional value.
AMPLIFICATION
Our advertising consists of both traditional and digital activities that are highly targeted including Print ads in magazines, TVCs, Programmatic Digital Display and eDMs.
Featuring lead generation to retailers, automated retargeting and driving the path to purchase, the promotional and branded message remains fresh and evolving with market trends. With a consistent in-market message for brands, our campaigns have reactive, quick turnaround activity with dedicated promotion and price call to actions for retailers.
PROMOTIONAL PROGRAMS
Our promotions offer a wide scope of services, from creative and media, to customer service and fulfilment and everything in between providing efficiencies to our members & suppliers. We manage a variety of promotional mechanics from at point of purchase to gift with purchase and chance to win and are continually scoping out new opportunities for the group. We strive for an omni-channel presence and deliver customers a smooth journey throughout the promotional process. Each campaign from conception is accompanied by top level management through to post-campaign reporting to demonstrate return on investment.
